The idea for Stylerunner struck during a Bikram Yoga class. Julie was living in London working for start-up MUBI, attending five Bikram classes a week and struggling to find fashion-forward active wear pieces to keep up with her lifestyle. “I decided that if I was having that problem, then women all over the world would be having the same problem. Turns out I was right and since then we’ve shipped to over 100 countries,” says Julie. So how did Julie capitalise on a good idea and scale it in to the business that it is today? “It was a mix of going with my gut, but also doing the legwork to prove it out. I did my research and I knew I had an idea that no one was doing anywhere in the world. No one in the market was doing really beautiful, premium and most importantly fashionable active wear with a luxury execution and I saw my chance. Sometimes you have to go with your gut. Remember, you miss 100 per cent of the shots you don’t take!”


Julie believes that owning your own business is incredibly rewarding, but it’s important to celebrate the small wins along the way. “It’s a pinch me moment every day. Stylerunner started out of a tiny shoebox of an office in Potts Point and almost four years later it has grown exponentially. We’re now in a huge warehouse (think: industrial racking) with a team of over 30, and the business is going from strength to strength. We even have the awards to prove it. I’m so proud of where the business is today, and so proud of every single person who has been part of the journey with us.”

If you’re thinking of starting your own business, Julie has some sound advice for you: enjoy the journey and grab every opportunity with both hands. “Starting your own business is a wild ride – they don’t call it the entrepreneur roller coaster for nothing! Some days you might feel it’s all too hard, sometimes you’ll doubt yourself and sometimes you’ll want to throw in the towel. But I promise you, whatever journey you’re on, you’ll come out the other side and won’t have changed it for anything.”

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Supportive women have played a huge part in Julie’s career. “From journalists like Anne Fulwood, to fellow businesswomen including Pip Marlow and Mira Duma; and inspirational women I am lucky enough to call my friends (Bianca Cheah, Kate Kendall, Melissa Ambrossini and Samantha Wills).”

What keeps Julie thriving, both in her business and her personal life, is the incredible group of people surrounding her. “I believe that people have a huge impact on your life and that you should surround yourself with positivity. Which makes me even more grateful for everyone who is on this journey with me!”

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